So it turns out that all of the gossip about Google TV taking over the television market, was in fact just talk. Although they do have plans for the future, as of now Google TV is struggling to make a name for itself.

There were several different problems associated with this economic fail that occurred with the release of Google TV 1.0. First being that technology was not perfected, second being that the prices where just too high and third being that the prominent networks where not giving Google TV permission to air their  shows. As Google TV is soon to release its 2.o version, we can only wait to see if they have made any positive changes.

The software for Google TV was one of the downfalls for its trouble selling. With partners such as Sony and Logitech, one might think that Google TV would gain a positive reputation, but the fact of the matter is that the bold and risky idea of internet television was just not ready last year when released. Owners of Google TV often complained about complications they faced when using the technology, saying that everything was to cluttered and confusing to use. Recently Google TV claims to be making a new and improved version of their software, top-set boxes and gadgets. Google believes they will set their TV’s back on the right track for success.

Due to lack of profit made from Google TV’s first attempt, they were forced to lower their prices last summer. From what started out at $299 for the least expensive Google TV device made by Logitech, has since been lowered to $99. Google admits that their prices where indeed too high, for a product that is still in the works. As they introduce Google TV 2.0 it will be interesting to see what the company does with their product prices.

The third reason Google TV is struggling economically is because they are having trouble getting content out there. Big network television companies fear that they will lose profit if they give there shows to Google TV. Companies that have bid in Hulu such as CBS and FOX think that Google TV will destroy everything that they have worked for, taking away cable viewers and leading to a decrease in profit.

So is there a future for an idea like Google TV?

Google sure seems to think so. Google itself generated 96% of it profits from advertisements, and they see TV as a means to get even more ads across. According to the IDC, television advertisement is a $70 billion market. Who wouldn’t want to get a piece of that pie, and for a mega brand like Google, they think it will easy to succeed once they really get going.

Another thing that Google TV has done that they believe will make them an economic powerhouse is invest $12.5 billion into Motorola Mobility Holdings. Motorola is a company that makes TV set-top boxes and mobile phones, which could come in handy for Google TV. In fact Google TV wants to put software into the next round of Motorola set-top boxes and use their foothold in the company to persuade people to buy Google TV, by telling them they will save on other things.

Although it is a work in progress, Google TV do have a plan to increase its revenue for the future and make a name for themselves in the television industry.

This is a quick video introducing Google TV